AT&T DISCOVERY DISTRICT

Role: Multimedia Director
Project Overview
AT&T revamped their headquarters in Dallas Texas and hired Moment Factory to provide the CMS and content for their 5 story tall curved LED screen and show control for their thousands of overhead trellis and ground plane lights around the plaza.
We provided over 20 hours of content leveraging Unreal Engine and prerendered graphics.
My Contributions
I directed 4 of the 12 videos we produced for the project. I spent a month onsite watching and providing feedback on over 20 hours of content and speaking remotely to my co-directors and creatives who remained in Montreal during the trying times of Covid.
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For the 5 minute pre-rendered show piece, I titled "Digital Double", I and had the honor of flying in the incredible to dance and choreograph the piece. Not only did we film on greenscreen, composite into 3d scenes, and animate an over head projector, we also had to consider the rest of the plaza which had surround sound, contained thousands of LED lights, floor plane lights, and a 12' connected sphere inspired by the AT&T logo.

​The other challenging piece I directed was a transition between content that created the optical illusion that the screen disappeared. The way we achieved this effect is by taking dozens of photo references, 360 photos, and 3d modelling the entire facade as close as we could. We then color corrected live on the building from the hotel across the street.
Webflow
Brand Designer
Apr 2014 - Mar 2015
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
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vrtxtv[at]gmail[dot]com