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Tetracube - Adidas x Prada
Role: Lead Motion Designer

As Lead Motion Designer I started off earlier in the project to create the template, work on look dev, and develop transitions. I provided support and leadership for the team of 5 other Motion Designers as well as preparing assets and rendering my own shots.

The two main shots I worked on were the Shoe Reveal in the main Show Mode, and the standalone Architecture Loop in the Ambient Mode.

The template for this project had specific requirements to interface with the actual animation of the robot arms. I had to very specifically UV map each Cube to the precise pixel. For rendering we parented virtual cameras to each cube face to render the 3d perspective, and bake the UV textures from the cubes to remap to a flat output in After Effects for playback.

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